It’s been more than a year since you joined us on this incredible journey to create what is really the first true biotech beauty brand. Along the way, we’ve shared with you some products as they were being developed, and the story of the amazing technology at the heart of the brand. That technology, Alpha Keratin 60ku™, is really what started it all for us – it was always our Reason to Believe that we could create products that mean what they say, and that make a difference in women’s everyday lives. Reason to Believe, or RTB, became our project name, to keep us focused on that mission without revealing our brand before receiving our trademark.
Today I am pleased to announce that RTB is now VIRTUE™. And you, our treasured Insiders, are the first to know.
And now, with the announcement of our brand name, I’m thrilled to say that we are closer than ever to launch! Over the coming days we will be sharing more about VIRTUE™ products and the brand. And very soon we will give you the opportunity to visit a website, learn even more, and select products – yes, finally including shampoos and conditioners – straight from the labs, and absolutely free!
I can’t thank you enough for the feedback and support you have offered us along the way. Continue to watch for more exciting things to come.